Maybe you’re curious about the ads you’ve seen in your Facebook News Feed or are considering diversifying your digital marketing strategy to incorporate paid social. Or maybe (like some of our clients) you’re already dabbling in Facebook advertising. Either way, you’ve probably asked yourself the same question:
Does Facebook advertising work?
More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more.
As Facebook’s user base continues to grow, the larger the potential audiences advertisers can target based on demographics, personal interests, purchasing behavior, life events, and thousands of other criteria that can improve the ROI of a Facebook advertising campaign.
With Facebook Ads, you choose the type of people you want to reach and we deliver your ads to them. This makes your ads more relevant for the people who see them and brings you real results.
- Location
- Demographics
- Interests
- Behaviors
- Connections
Advertising on Facebook is easy for you and your customers. From a Facebook Ad, people can get directions to your store, download your app, view your videos, add an item to a shopping cart or take another action on your website.
You identify your campaign objective, or what you want your Facebook ads to actually accomplish. This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales.
If you want to see what Facebook Ads can do for your business, contact me.
Ben