Every opportunity you have to increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
Every post you make on a social media platform is an opportunity for customers to act. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversation.
Even if you have heard about Google+, you may be asking yourself what the point is of investing time and money into another social network, especially when sometimes it seems that nobody else is using it anyway. But if you have a small to medium business, here are some important reasons to rethink your decision and have a serious look at what Google Plus for Business can do for you.
There is an important distinction between “Hey, write a review about me on Yelp,” [BAD] and “Hey, check us out on Yelp!” [GOOD]. It’s the difference between actively pursuing testimonials and simply creating awareness of your business through social media outlets.